Strategy - Innovation - Inspiration

f.EAT works with different types of organisations (from corporates to start-ups) and from commercial organisations to NGOs to help improve the food system.

The food system is complex, and no one can solve the issues related to our food system in isolation.

f.EAT helps systematically to uncover the needed changes in the food system.

From farming and production to portfolio and ultimately to the end consumer.

From the identified improvement areas, we help you to create a new vision and a roadmap on how to get there.

A tool we work with is the Planet Plate ©

Services we provide

Our services range from strategy development to implementation and from training to supporting investors.

Read in more detail below.

Vision & Strategy

Marketing & Brand Strategy

Innovation and communication

Training, inspiration & key notes

Advisory board / investors

Vision and Strategy

Changing the food system requires a vision for the future. F.eat helps your organisation in creating a vision and a roadmap on how to get there.

This new vision is often realized through innovation and exnovation. We need to innovate towards the system we want and we need to say goodbye (exnovate) to a system that doesn’t serve us long term.

The type of work you can anticipate?

Marketing & Brand Strategy

Defining future-proof food strategies that are based on doing what is right for people and the planet.

Innovation and communication

Shaping innovation strategies and execution from inspiration/ideation/concept development /MVP development to activation.

An example of an innovative way of eating is this whole-cut seafood made from plants which was shared by New/School Foods during the Hack Summit in Lausanne 2023.

Training, inspiration & Key notes

We onboard organizations on issues related to our food system. We help to create new narratives and opportunities based on new technologies, products, behaviours, legislation, and societal initiatives. We inspire audiences on the need for a better food system.

Advisory board / investors

With 25 years of corporate business experience, I am available for advisory board roles to help companies in their journey of professionalization. Help investors in pre-assessing their choices of investment. We can also help investors in pre-assessing their choices of investment.

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